How to Create A Winning UGC Portfolio for Beginners
How to Create A Winning UGC Portfolio for Beginners
Create a UGC Portfolio that lands gigs
Create a UGC Portfolio that lands gigs
Hey there, aspiring content creators!
If you’re looking to turn your passion for creating user-generated content (UGC) into a full-time career, you’re in the right place.
Today, I’ll expand on that by sharing tips on structuring your profile to stand out and how to diversify your portfolio to appeal to different industries.
Plus, I have a special gift for you—a free asset to create your first Media Kit so you can get hired by brands faster. Psst: It’s actually mine. You can copy as much of it as you want.
What is UGC and Why It’s a Powerful Tool for Earning Extra Income
User-generated content (UGC) refers to any content—videos, photos, reviews, etc.—created by individuals rather than brands. It’s an authentic way for companies to connect with their audience, and it has become a powerful tool for earning extra income.
I remember when I was working a full-time 9-5 job, struggling to pay off my credit card debt. I needed extra cash and stumbled upon UGC. What started as a side hustle to make a little extra cash quickly turned into a full-time business.
Now, I create content for brands and help others do the same.
How to Create a Video That Will Stand Out to Brands
Creating a standout UGC portfolio is key to landing gigs. One of the most effective ways to do this is by recording a video about something you already own and like.
Step-by-Step Guide to Creating a Standout UGC Video
When recording your video, answer the following questions:
- What is it? Describe the product or service.
- Why do you like it? Share your personal experience and why it stands out to you.
- How does it make your life better? Explain the benefits and how it has improved your life.
- How did you buy it? Discuss your purchasing experience to add authenticity.
For example, if you’re reviewing a skincare product, you could say:
“This is my favorite moisturizer from XYZ brand. I love it because it keeps my skin hydrated all day without feeling greasy. It’s made a huge difference in my skincare routine, making my skin smoother and clearer. I bought it online after reading some great reviews, and I’m so glad I did!”
The Importance of Having a Media Kit
A media kit is a professional document that showcases your work and skills to potential clients. It’s essential for UGC creators because it provides a comprehensive overview of what you can offer.
Here are some things to include in your media kit:
- Bio: A brief introduction about yourself and your background.
- Portfolio: Samples of your best work.
- Client Testimonials: Positive feedback from previous clients.
- Statistics: Any relevant metrics that demonstrate your influence and reach.
- Contact Information: Make it easy for brands to get in touch with you.
Where to Host Your UGC Portfolio
Your UGC portfolio can live on a 3rd party app like Backstage, which connects creators with brands looking for content. Having your portfolio on such platforms increases your visibility and makes it easier for brands to find and hire you.
For more detailed tips on how to write a compelling bio and the best apps to get gigs, be sure to check out my latest blog post How to Land Gigs on UGC Platforms.
Creating a UGC portfolio that stands out is crucial for landing gigs and turning your content creation hobby into a full-time business.
Hosting your portfolio on third-party apps like Backstage can also boost your chances of getting noticed by brands that are willing to pay for quality work.
Need a Media kit?
Use mine to get started. It’s free.
